Intuality™ is an Artificial General Intelligence software system that makes decisions in the same way as
the brain. The software system simulates human subconscious heuristics and biases to analyze stream(s) of
real-time data. This simulation defines and prompts critical decisions embedded in landscapes of future probable
events. Intuality then translates these decisions into conscious actionable alerts for end-users.
The ability of Intuality both to predict probable future events and to prescribe
the best decisions for those events has been validated through its recorded superior performance across a
wide-range of applications compared to traditional regression-based or pattern-recognition based technologies
across a wide-range of applications. The approach used by Intuality, to simulate human behavior and
decision-making in the midst of real-world events, has been confirmed by developments in behavioral science and
the emergence of the field of Behavioral Economics.
Why should I use Intuality?
Intuality uses real-time data and minimal computing power to make its near and far future predictions -
enabling Intuality to be used as an app on mobile devices or on desktop computers with minimal training and
start-up costs. These advantages are in sharp distinction to other Artificial Intelligence approaches that need
to determine what historical data to use before applying large-scale data analysis to predict trends and
Intuality is an Artificial General Intelligence software system that predicts probable events using real-time
data. Upon the input of each new real-time event, a landscape of near and far future probable events is produced.
This landscape includes periodic actionable alerts that correspond to Objective data inputs that may be modified
by Influencer data inputs.
Real-time data are entered typically from third-party API interfaces and can also be entered manually.
The Intuality software system is derived from 7 First Principles:
- All human decisions are dependent on and finalized by human subconscious intuitive, heuristic-driven biases.
- Subsequent decisions are products of new information and the feedback of constantly modified bias values.
- Human activity and the reality it creates are the result of a continuous, universal process.
- Computer prediction of real future events requires understanding and implementing this human subconscious
- This Artificial General Intelligence logic must operate without human intervention and be generic across all
- Real-time data inputs are theoretically unlimited and do not require pre-qualification as to application
- Data inputs are predefined as either (i) Objective data for which outputted predictions and decisions
are made; or (ii) Influencer data that the General Artificial Intelligence may use to modify Objective
Grant is the developer of Intuality™ and its internal logic Intuitive Rationality™. He founded four prior
ventures that incorporated successive versions of that behavioral economics technology, following positions with
two Fortune 500 firms, in international positions and as CFO and Director of Corporate Development. He has an
undergraduate degree in engineering, mathematics from Purdue University, and MBA from University of Michigan that
include studies in behavioral science and economics.
Michael accelerates ventures. He has been a Silicon Valley venture capitalist with 27% IRR track record over 10
years in his investments, such as Stratacom, Telebit, Raytel and Mycogen. He has raised over $140M for 30
companies. He has been Managing Director of TechVest Ventures since 1987. He has an undergraduate degree from Yale
in archaeology and economics, and an MBA from Kellogg-Northwestern.
Peter specializes in software solutions and server side support for data and live data distribution processing
and management. Experienced in business technology deployment such as Salesforce, Adobe Connect, Envisiontel and
iContact. Previously, Project Manager for hardware/software projects for budgets to $10M. He has a Masters Degree
in computer science from Linkoping Technical University (Sweden), and an MBA from UC-Irvine.
Eric is a business leader focused on creating and developing innovative products in healthcare and IT. He most
recently served as chief innovation officer for Wake Forest University Baptist Medical Center and president, Wake
Forest Innovation Quarter. His prior experience includes being chief executive officer of four biotechnology and
internet companies for which he led their growth from startup to their liquidity exit event.
NC IDEA FOUNDATION selects Intuality™, Inc. as one of the 24 semi-finalists from across the state in fall
2018 grant cycle.
DURHAM, NC – October 1, 2018
NC IDEA, a private foundation committed to supporting entrepreneurial ambition and economic advancement in
North Carolina, announced today that the organization has selected 24 semi-finalists from across the state in
its 26th SEED grant cycle. These semi-finalists were chosen from 158 competitive applications.